Jim Beam's Photo Gallery
Jim Beam whiskey continues its ads demeaning
men. 1. This ad in the 9/01
issue of Maxim shows four men, three of them
looking at each other and the fourth guy looking at
what looks like a stripper on a pole with the line
"Who says men don't like dancing? Real friends.
Real bourbon." 2. This ad ran
in the Australian publication Ralph using
the same photo with the headline reading "If the
chicks ask, we're watching the footy."
3. This ad shows a birthday
party with a woman coming out of a giant cake. The
headline reads "A picture is worth a thousand
words, and these guys will deny every single one.
Real friends. Real bourbon." So, the Jim Beam good
old boys like drinking', strippers, and being
deceitful. Come to think of it, they may be right.
Continuing their series of "men behaving badly" to
promote the "man's men" in April, 2002.
4. Another Jim Beam Bourbon ad
for "the guys". Interesting copy. It starts off
"Unlike your girlfriend" not "their girlfriend"
which makes it sound like these guys don't have and
can't get girl friends. It goes on to say, "They
never ask where this relationship is going." I
guess it's hard to talk with someone who is drunk
all of the time. Think they might be better off
with a sponsor? 5. This ad
reads "You asked them, her father, and her. In that
order." Less obnoxious than the previous ads, it
still doesn't show much respect for women and
relationships with women. I thought we had grown up
by now. 6. Continuing their
series of "men behaving badly" to promote the
"man's men" in April, 2002. "Good bourbon, ice
cubes and whichever glasses are clean." I don't
sense the last item is much of a prerequisite for
these Jim Beam drinkers.
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