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In a new series of television commercials,
supposed selling the toughness of Dodge Ram trucks
(but never showing one), European markets are
presented with commercials that show the toughness
of primarily women's heads to head butt men, a
bathroom sink, and an old lady.
Go to www.ramrash.com/en/videos.html
and click on "Sightings" to see each commercial for
yourself. They also promote Dodge and the campaign
by offering screen savers, wallpaper and video
games depicting images from the commercials.
Wedding, Night Club,
Covering the European market, the commercials
and web sites are in English, French, German,
Italian and Spanish.
The Story
Where to Catch Them: Nobody knows where it
started across the globe. New cases are popping up
every day. It cannot be contained. Check out the
latest breaking news.
The Sightings
That Sinking Feeling
Barcelona, Spain. Now we can finally know what
girls are doing with all the time in the bathroom.
Watch as a pre-mating ritual turns downright
destructive.
Scantly clad, buxom woman applies lotion to her
legs. She checks the Ram logo on her left cheek.
Knocks lotion on floor. Bends over to pick it up
and in doing so knocks into the sink with her head,
smashing it. Holds her head, looks at the damage,
"Recognize the signs" comes on screen.
Coming Right Up
Halmstad, Sweden Now that's service. An alert
waiter goes above, beyond and below the call of
duty to rescue a choking victim. Looks like father
and older daughter at dinner. He makes a comment
and starts to choke. She cries for help. Waiter
turns around we see Ram logo on his jaw. He pushes
another waiter out of the way, jumps over a couple
of tables, leapfrogs another, head butts the old
man in the stomach, and he coughs up the food
blockage. Young woman kisses the waiter as a
thank-you. He grabs a handful of her butt, she's
pleasantly shocked. (We're surprised she didn't
head-but him. You never can tell, until after the
fact, whether they like it or not Or, were upset
because you didn't come on to them.)
Competition
Milano Italy. One babe, two potential suitors.
A lot of banging and pounding...and bashing of
heads. Just watch this. We dare you. The
scene: a night club. Attractive woman dancing,
flirting with two guys. Two guys face off. One has
ram logo on back of neck, the other on the back of
the hand. We hear snorts, a charge, head butt and
recoil. One wins, walks away with girl. He puts his
hand on her butt, she head puts him. She smiles,
brushes her hair back showing Ram logo on her
shoulder.
Now That's an Entrance
Liverpool, UK This young lady knows where
she's headed and won't let anything get in her way.
- Including lost keys, doors and the elderly. Young
woman with arms full of groceries, tries to get in
apartment. Can't. Calls out for grandma to open up.
Grandma is in a daze watching television. Screen
shows Ram logo on young woman's arm and download
freezes at that point so we can only speculate what
happens. At the minimum there's got to be a head
butt and probably the first recipient will be the
door.
I now pronounce you unconscious.
Vilnius Lithuania. Ouch we can't help but wonder
what the honeymoon will be like. There seems to be
something with advertising and weddings to sell
non-wedding products. In this clip, a seemingly
calm wedding ends in the bride head butting her
groom, throwing him over her shoulder, and walking
through the church doors. We aren't sure, once
again, what this is an advertisement for even
though part of it is in English. "Recognize the
signs." and closes with the ramrash.com
web site up. It goes to a DamlerChrysler web site
asking you to "Recognize the Signs" and gives you a
choice of five commercials to watch.
Original source: www.weddingheckler.com/2006_03_01_archive.html
Scroll down to view actual commercial.
* * *
Today violence is the rhetoric of the period. -
Jose Ortega y Gasset
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