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Tell Scholastic to Stop Sponsoring the
Exploitation of Children
Stop Commercial Exploitation of Children asks: Why
is Scholastic sponsoring KidPower 2002, "the best
and biggest conference on marketing to youth"?
Scholastic’s corporate credo calls for the
creation of educational materials to teach
children.
Last year, after protests from DADs and SCEC
(Stop Commercial Exploitation of Children)
coalition members, Scholastic dropped its
sponsorship of the fourth annual Golden Marble
Awards and industry conference on marketing to
children. However, despite their responsible
actions of 2001, Scholastic is sponsoring this
year's KidPower 2002 conference in Orlando on May
5-8. Essentially, the issues for Scholastic are the
same as they were for the Golden Marble Awards.
KidPower 2002 workshops include "Creating
effective on-air messages for Pre-schoolers,”
and "Tracking kid trends: the timeless and the
timely” The workshops promise that
participants will "Walk away with insight into
virtually every aspect of kid life, from what they
watch to what they eat; from what they play to what
they wear; from their private spaces to their
public amusements, from their role models to their
aspirations to their fears. . ."
For the health of all our children, please join
us in a principled stand against the escalating
commercial exploitation of children and call for
Scholastic to drop its’ affiliation with
KidPower 2002 and any similarly focused future
conferences. Send an e-mail at: capwiz.com/dads/issues/alert/?alertid=133146&type=CU
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