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November
The DollarDiva Story
In 1990 Independent Means founder, Joline Godfrey,
a social worker from Maine, turned corporate woman
and entrepreneur in Boston, moved to California to
write Our Wildest Dreams, a book about women
entrepreneurs, their passions and their challenges.
(It has been an eclectic life of surprise she
says.)
By the time she'd written the last chapter of
her book, she had had an epiphany: many of the
stories the women told about their lives and their
businesses reflected the fact that each of the
women she wrote about had had both a late start in
their own journey of financial independence, and
too little help. By the time the book hit the
shelves of book stores around the country, she had
a mission: find a way to help young women get an
early start on their own journey for
independence.
And with that mission, the DollarDiva Story
began.
In May of 1992, Joline and her friend Karen
Schafer invited 50 teenage women from Ojai, CA's
Nordhoff High School to meet with twenty
DollarDivas to talk about money, business and
independence. They had no idea how the day would
turn out, or even if it would work, but decided to
experiment with bringing the two groups together to
see what might happen. (Exploring the unknown is a
trademark of any true DollarDiva!)
The DollarDivas included people like Ruth
Owades, founder of Calyx and Corolla, the first
overnight mail-order flower company, Ella Williams,
who had built a highly successful engineering
company in southern California (she told of getting
her first contract for $20 million after showing up
for years to the same clients, loaf of her own home
made bread in hand!), Kirby Sack, who had just
started her own residential real estate firm,
Terrie Williams, founder of the first public
relations agency started by a Black woman, and
Sonia Melara, founder of one of the country's first
successful Hispanic Yellow Pages.
© 2010, Independent
Means
* * *
Some people think they are worth a lot of money
just because they have it. - Fannie Hurst
Independent
Means, Inc. sets the standard for innovative
resources for Raising Financially Fit Kids. Your
kids are developing views on money through your
actions! This month, make a note to talk about
hidden costs - the price of that trip or the car or
club membership that DOESN'T show up on the price
tag. Source: www.independentmeans.com
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