Menstuff® has compiled the following information regarding the
AMBER (America's Missing: Broadcast Emergency Response)
Plan.
What is the AMBER Plan?
Why Was the AMBER Plan Created?
How Does the AMBER Plan Work?
If
My Child is Missing
Establish
a Plan in Your Area
The
AMBER Kit
Trainging
Video Authorization
Legislation
Request
Information
Code Adam
Plan
Broadcasters use the Emergency Alert System (EAS), formerly called the Emergency Broadcast System, to air a description of the abducted child and suspected abductor.
This is the same concept used during severe weather emergencies.
The goal of the AMBER Alert is to instantly galvanize the entire
community to assist in the search for and safe return of the
child.
Why Was the AMBER Plan Created?
The tragedy shocked and outraged the entire community. Residents contacted radio stations in the Dallas area and suggested they broadcast special “alerts” over the airwaves so that they could help prevent such incidents in the future.
In response to the community’s concern for the safety of
local children, the Dallas/Fort Worth Association of Radio Managers
teamed up with local law-enforcement agencies in northern Texas and
developed this innovative early warning system to help find abducted
children. Statistics show that, when abducted, a child’s
greatest enemy is time.
The information is then faxed to radio stations designated as primary stations under the Emergency Alert System (EAS). The primary stations send the same information to area radio and television stations and cable systems via the EAS, and it is immediately broadcast by participating stations to millions of listeners. Radio stations interrupt programming to announce the Alert, and television stations and cable systems run a “crawl” on the screen along with a picture of the child.
Some states are also incorporating electronic highway billboards in their Plans. The billboards, typically used to disseminate traffic information to drivers, now alert the public of abducted children, displaying pertinent information about the child, abductor or suspected vehicle that drivers might look for on highways.
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