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Coke to Fleece America by Charging More for Less
The Number of Pounds You Might Lose if You Stop Drinking Soda

Coke to Fleece America by Charging More for Less

$8.50 a Gallon for Small Cans of Water & High Fructose Corn Syrup?

In recent ads, Coca-Cola cheerfully congratulated itself for introducing a new, 7.5-ounce can of soda. While calorie counters may appreciate the convenience of a 90-calorie can, dollar counters may be in for sticker shock: On an ounce-for-ounce basis, the new cans cost 50 to 140 percent more than 12-ounce cans.

In Washington, D.C., 12-packs of 12-ounce cans have been available for between $4 and $5.99 at Giant and Safeway stores. Both stores charge $3.99 for 8-packs of the new 7.5-ounce cans. So while the bigger cans have been selling for between $0.89 and $1.33 per quart, the new cans sell for $2.13 a quart, or about $8.50 a gallon.

So far, the vaunted 7.5-ounce cans are only available in some New York City and Washington, D.C., retail outlets. The company says they’ll be available nationwide in April. Sandy Douglas, the president of Coca-Cola North America, claims the new mini can is an “innovation” that “reinforces the Company’s support for healthy, active lifestyles.” But attentive shoppers may wonder what all the fuss is about. Coca-Cola has sold 8-ounce cans and bottles of Coke for years (again, at significantly inflated prices).

“The only ‘innovation’ here is that Coke is charging more money for less product,” Jacobson said. “Then again, these are the same folks who are ripping off Americans with expensive frauds like the ‘calorie-burning’ Enviga. And ‘endurance peach mango VitaminWater,’ which, besides doing nothing for one’s endurance, contains no peach or mango. Now, the company wants a pat on the back for selling little cans of water and high-fructose corn syrup for $8.50 a gallon.”

Recently, New York Governor David Paterson proposed a penny-per-ounce excise tax on soda to help pay for health programs. An angry press statement issued by the soda industry’s top lobbyist called the proposal a “money grab, pure and simple,” and patronizingly reminded the Governor that New Yorkers “continue to struggle through a tough economy with double-digit unemployment rates.” Yet the price difference (a “convenience tax” perhaps?) assessed by Coca-Cola on the 7.5-ounce cans is bigger than Paterson’s proposed tax—about two or three cents per ounce.
Source: Communications Department, Center for Science in the Public Interest, 1875 Connecticut Avenue, NW Suite 300, Washington, DC 20009, or 202-332-9110 or eMail or

The Number of Pounds You Might Lose if You Stop Drinking Soda

Calories from soda pop matter more than you might realize

For some people, the easiest way to lose weight is simply to kick the soda habit. You can decrease your caloric intake by hundreds of calories each day just by ditching this sugary drink. So why not give it a try?

If you need some extra motivation, check out a few numbers. First, review the annual cost of drinking soda every day. You'll probably be surprised to see how much money you spend and how manyb calories you consume when you drink soda a daily basis.

Now check the list below to see what happens when you replace that soda with water. The potential weight loss is substantial.

The Number of Pounds You Might Lose When You Eliminate Soda

Should You Drink Diet Soda?

Transitioning from a high calorie soda to a drink that is artificially sweetened can be a tricky fix. In fact, you might be replacing one kind of addiction for another.

Studies have shown that when we eat sweet foods, whether they are naturally or artificially sweetened, our appetites increase. So if you replace your regular pop with a diet variety you might be eliminating calories only to replace them again when your sugar craving kicks in.

So how do you kick the soda habit? Switching to a diet pop might be the most gentle step down if you are used to having a full calorie soda during the day. If you’re used to drinking a Big Gulp full of Coke, try having a smaller sized Diet Coke and several bottles of water instead. Gradually increase your water intake and decrease the soda. Once you learn how to make water taste better, it becomes easier to switch to an all-water habit.

With just a few simple changes, you can make big adjustments to your waistline and your wallet. Eventually, you’ll feel better, your body will look better and your piggy bank will thank you as well.

In many different ways, Coke gives you "the finger".

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