Colon
Cancer Campaign 
Menstuff® has compiled the following information onthe Colon
Cancer Campaign.
Colon Cancer Awareness
Colon cancer screening rates remain low due in part to embarrassment,
as well as lack of awareness and understanding. The need to break
through the communications barrier on this topic is dire.
Did You Know?
- Colon cancer strikes both men and women.
- There were an estimated 135,400 new cases of colon cancer
– and 56,700 deaths from the disease in 2001.
- If colon cancer is found and treated at an early stage, the
five-year relative survival rate is 90 percent.
- Unfortunately, in the United States, only 37 percent of cases
are currently diagnosed at that early, most survivable stage.
- According to a recent study, only 19 percent of adults aged
50-74, who had not been diagnosed with colon cancer, recognize the
disease as a serious threat (Roper Starch 11/00).
Campaign Objective
To raise public awareness of how colon cancer can be prevented or
detected early and motivate individuals to get tested. Viewers are
encouraged to heed the simple advice: “Colon cancer. Get the
test. Get the polyp. Get the cure.”
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