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J. C. Penney is airing a series of TV
commercials that depict dads as complete
incompetents with their own children. There are, we
believe, five versions that all have the same
theme: mom has gone to Penney's one day sale and
dad is completely out of his element. Imagine women
being denigrated this way over, say, having a job
outside the home. I can see it now. The husband
prepares a great breakfast for the wife and kids
and she rushes out, brief case in hand. She gets to
her new corporate job, has a report due, and can't
figure out how to work the stapler or even how a
paper clip works. Since that's not going to happen,
figure J. C. Penny just isn't a store for men.
The advertising agency is DDB Chicago, 200
E Randolph Dr, Chicago, IL 60601. 312.552.6000
for fax 312.552.2372. Also, DDB Dallas, 3500
Maple Ave Ste 1700, Dallas, TX 75219. 214.599.5500,
fax 214.599.5280
The corporate address is J. C. Penney Company,
Inc., 6501 Legacy Dr, Plano, TX 75024. The
mailing address is PO Box 10001, Dallas, TX
75301. Phone 800.953.9421 or 972.431.1000 or fax
972.881.6688 or info@jcpenney.com
or www.jcpenney.com.
And, Public Relations is at jmuir@jcpenney.com.
Officers: James E Oesterreicher,
COB, CEO. Marilee J. Cumming, President, Women's
Apparel and Merchandise. Steve Farley, President,
Marketing. Marilee J. Cumming, President, Women's
Apparel and Merchandise. Steve Farley,
President-Marketing. Toby Aurilla, Creative
Director.
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