At first I thought I was watching a commercial from The Man Show. It featured cheerleaders doing a routine. The end of the routine had a guy lifting a girl with her standing on his hands above his head. It cuts to an announcer talking about Doritos Extreme chips and closing with the line "You're bold but are you daring?" Cut back to the male cheerleader. He looks around to see if anyone is looking, then he lifts his head as if to sneak a peek under the female cheerleaders skirt above him. Cut back to the announcer awarding the male cheerleader for being Bold and Daring. The message communicated to me is that Doritos Extreme chips are really tasteless.

If you want to be part of the solution, let them hear from you! Here's how. Dave Philips, VP Mktg & Adv, Frito-Lay, Div of Pepsico Inc., 7701 Legacy Dr, Plano, TX 75024-4099 or 972.334.7000 or fax 972.334.4800 or . And, Matthew Eiler, Sr VP, Acct Dir, BBDO Advertising, 1285 Avenue of the Americas, New York, NY 10019 or 212.459.5000 or fax to 212.459.6814


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