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This ad, for General Foods International
Coffees, appeared, in the 2/02 issue of Good
Housekeeping. It shows a broken cup on the
floor and a big coffee stain on the door. Copy
reads "As soon as Colette threw the cup, she
realized her mistake. She could live without
Jean-Pierre. But that was her last cup of French
Vanilla Cafe." Let's hope she got to the store to
buy more French Vanilla Cafe before she killed
someone! A Kraft product from a Phillip Morris
company. kraftfoods.com
Betsy D. Holden, Pres & CEO, Kraft Foods,
Inc, Kraft Ct, Glenview, IL 60025,
847.646.2000 or fax 847.646.4916. The advertising
agency for General Foods International Coffee is
Young & Rubicam Chicago, One
S. Wacker Dr, Ste 1800, Chicago, IL 60605
312.845.400 or fax 312.845.2800. This is just
another example of how violence towards men is such
an accepted part of our every day culture ("He
probably said something to deserve it", is often
the retort). So, it becomes part of a national
advertising campaign for a common grocery product
directed to women. Is there "anything" that a woman
could say that a similar response by a man would be
acceptable? I don't think so. Some of
the other products owned by cigarette giant
Phillip
Morris.
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