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Menstuff® has compiled the following
information on one of Levi's print ads. "Levi's ads
are usually wryly witty instead of creepy, but this
one gives me the willies with its weird
cowboy-and-Indian sex-game vibe, highlighting the
"sexual savage" cliché and driving home the
point with a prominently placed American
flag." A.E.B. from Bitch
magazine # 15. Ask Levi's "What's Up?"
Write: Robert D. Haas, CEO, Levi Strauss
& Co., 1155 Battery St, San Francisco,
CA 94111 or prquestions@levi.com
or www.levistrauss.com
or 800.872.5384 or 415.501.6000. You might try
their advereitsing agency to: Foote Cone
& Belding, 733 Front St, San Francisco, CA
94111 or fax to 415.820.8087.
Related issue: The
White Knot Campaign
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