Menstuff® has compiled information on the coverage of Father's Day compared to Mother's Day in major newspaper. Photo above is by Bob Willoughby from The Family of Children.
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Making Dad
Happy
What it costs ... to
make Dad happy
Father's Day
Presence
Will History Repeat Itself? You Might
Change It!
Happy Mother's Day vs. Happy Father's Day
- 2001
Cost to Raise a
Child
Fathers' Day
Will History Repeat Itself? You Might
Change It!
What we'll spend on Dad: $90 million. On Mom $105 million (+14%)
How many cards we'll send: Dad 95 million. Mom: 150 million (I don't think they included spending on cards or both parents are getting pretty cheap cards and nothing else. (+37%)
Percentage of adults who eat out on...Father's Day: 23%; Mother's Day: 38%. (+39%)
Calls on: Father's Day: 140 million+; Mother's Day 160 million+ (+13%)
Rank in terms of flowers sent: Father's Day: 10th; Mother's Day: 3rd
Number of Amazon.com books whose titles contain: "Father": 3,289; "Mother": 5,585 (+41%)
None of those stories covered how those very newspapers treat father's with less significance than mother's in their own newspapers. In 2000, these newspapers gave Mother's Day 23% more stories and over 40% more space than Father's Day stories. Check out the comparisons. Maybe you're newspaper is represented and you could point out this disparage before they lock up their Father's Day edition. Just ask them "How Do Dads Stack Up in Your Newspaper?"
Sources: National Retail Federation; Hallmark
Cards; National Restaurant Association; AT&T; Society of American
Florists; Amazon.com
Happy Mother's Day vs. Happy Father's
Day - 2001 (5/13/01 and 6/17/01)
From the broadcast side, you would think a news organization like CNN would be better. However, in checking out their Father's Day site, it hasn't been updated since June, 1996. You can help.
LEGEND: A - Access; AL - Ann Landers; BK - Book Reviews; C- Comics; DA - Dear Abby; F - Father's Day Issue; FPB - Front Page Banner; FPS - Front Page Story; M - Mother's Day Issue; MM - Miss Manners; MMM - Million Mom March; P - Parade Magazine; TA - Total number of articles (excluding blurbs and book reviews); U - USA Today Weekend Magazine. Inches - Total inches of FPS, FPB and Plus articles. TA - Total Articles excluding FPB, A, AL, BR, C, DA, MM, P, and U. NA - Issue not available.
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Access Magazine |
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Parade Magazine |
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USA Today Magazine |
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Comics (Yes) |
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Comics (No) |
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Comics Not Published |
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Grand Total (20 direct newspaper comparisons to
date) Father's F - Avg Mother's M - Avg M to F AL C MM P Father's Day Mother's Day AL C P Father's Day Mother's Day AL Father's Day Mother's Day C DA Father's Day Mother's Day AL C DA P Father's Day Mother's Day Father's Day Mother's Day AL DA Father's Day Mother's Day AL C Father's Day Mother's Day C DA P Father's Day Mother's Day
Atlanta
Constitution
Boston Globe
Casper Star
Tribune
Cheyenne
Tribune-Eagle
Chicago
Tribune
Cleveland Plain
Dealer
Dallas Morning
News
Denver
Post
Denver Rocky
Mountain News
Detroit
Free Press Father's Day Mother's Day AL C MM P Father's Day Mother's Day AL C DA P Father's Day Mother's Day AL C U Father's Day Mother's Day AL DA P Father's Day Mother's Day AL C U Father's Day Mother's Day AL C Father's Day Mother's Day A AL C DA U Father's Day Mother's Day Father's Day Mother's Day DA Father's Day Mother's Day Father's Day Mother's Day AL C P Father's Day Mother's Day Father's Day Mother's Day AL C DA P Father's Day Mother's Day C P Father's Day Mother's Day AL C DA P Father's Day Mother's Day Father's Day Mother's Day AL C P Father's Day Mother's Day AL C DA P Father's Day Mother's Day AL C DA P U Father's Day Mother's Day AL C MM P Father's Day Mother's Day AL Father's Day Mother's Day AL C DA P Father's Day Mother's Day AL C P Father's Day Mother's Day Father's Day Mother's Day AL Father's Day Mother's Day F F - Avg M M - Ave M to F
Houston
Chronicle
Kansas City
Star
Lincoln Journal
Star
Los Angeles
Times
Marin Independent
Journal
Miami Herald
Minneapolis Star
Tribune
New York Daily
News
New York
Post
New York
Times
Omaha
World-Herald
Philadelphia
Inquirer
Phoenix Arizona
Republic
Pittsburgh Post
Gazette
Portland
Oregonian
St.
Louis Post Dispatch
Salt Lake City
Tribune
San Diego
Union-Tribune
San Francisco Examiner
& Chronicle
San Jose Mercury
News
Santa Barbara News
Press
Seattle
Times
Sparks
Tribune
USA Today
Washington
Post
Top 20 Metro Areas
A - Access - America's Guide to the Internet. Not, Not.
AL - Ann Landers: M: Two letters, one acknowledging all the work mothers do while putting down the father for not doing anything. The other about an adopted daughter who sincerely thanks her birth parents, whoever they are, who being responsible enough to see that she has a chance for a better life. F: Ann Landers printed a gracious letter from a former wife and Ann acknowledged this and added her own ungracious bit "Never mind that the SOB was not a model husband or father." M = 45"; F = 28"-42"
DA - Dear Abby: M: Lift your glasses high in honor of all mothers. F: Dad: A scratch of whiskers to fishing at sunrise. M: 18", F 38"
P - Parade Magazine: M: Front cover with Amy Brenneman, "Thanks Mom" continued inside with "Mom Told Me Stories." 1 1/2 p "Trying to Have a Baby?" F: Al Usner Jr. 2 p "From Father to Son" plus snippet "This Seaman Is a Family Man: He's Father f the Year. and Kids Before Cash" on dads wanting more time with kids versus more money. M = 304": F = 223".
U - USA Today magazine. M: "Money Smart: Can You Afford to Stay at Home? (76") Blowing Kisses" (21") F: "Kathy Mattea sings dad's praises" (23"), Lorrie catches up with Tim McGraw" (19") M 97", F 42"
Want to help? If we don't have your local newspaper listed above, get ahold of a complete copy for Sunday, May 13 and June 17, 2001. Go through each section of the May 13 issue (Mother's Day): front page, leisure, sports, editorial, Ann Landers, everywhere they might do a story on Mothers. Cut them out and mail them to us at: The National Men's Resource Center, PO Box 800, San Anselmo, CA 94979. Or, you might like to e-mail a short review of each story (probably under 50 words each) giving the title and essence of the story along with the name of the newspaper, to mothersday@menstuff.org. Then, if you can find the Sunday paper for June 17, 2001 (Father's Day), do the same thing for any and all stories about Fathers and send it to fathersday@menstuff.org. A good place to start looking is your local library. And, if you copy the stories and send them to us, we'll do the analysis and publish the findings above. Thank!
Father's Day - A time to give love and thanks to all fathers, grand fathers, great grand fathers; day for all fathers to celebrate fatherhood and contemplate their sacred duty to provide for the physical, intellectual, emotional and spiritual needs of their children and the other children of this world.
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