| 
         Take Action -
         2004
           
         
         
 Menstuff® has long advocated various
         actions to get advertisers to desist from advertising that
         maligns or shames men, writing congress or local state
         legislatures on bills that are good or bad for men, and
         challenging the news media to present more positive stories
         about men, fathers (at least on Father's Day), etc. Take
         Action features a major action that we feel is important for
         men to take towards making this a country that also cares
         about men. We will give you the situation, the call to
         action, and the people to contact to hopefully make
         something happen. After reviewing some of these topics, we
         encourage you to write the corporations and the government
         and give them your viewpoint. Change doesn't usually take
         place when only one complaint is received. If you want to be
         part of the solution, let them hear from you!
         Here's
         how.
         See Take Action from 2006,
         2005,
         2003,
         2002,
         and 2001.
         See Action
         of the Week Responses.
            
Action of the
         WeekTake
         Action
 How
         and Where to Write the Officials
 | 
   
      | ACTION OF THE WEEK | 
   
      |   | 
            How old is old enough to be interested in blind dates? MGA
         Entertainment Inc., maker of
         Bratz®, thinks it's six! The
         Bratz & Bratz Boyz Secret Date Collection is in toy
         stores nationwide. These "action figures" feature on of the
         Bratz girls looking way too grown up to be a child's toy.
         Each Bratz girl is paired with a mystery Bratz Boy--included
         in the package but hidden from view. And each Secret Date
         Collection comes with two champagne glasses, a bottle and
         "tons of date night accessories."
               | MGA PROMOTING BLIND-DATE PLAY FOR 6-YEAR-OLDS |    | 
   
      |   | 
            Does NBC really stand for the Northern Baptist Conference
         and CBS stand for Community Bible Study. Both have
         become narrow examples of what freedom of speech has come to
         mean.
               | TV NETWORKS REFUSE RELIGIOUS COMMERCIAL |    | 
   
      |   | 
            Verizon's condescending, anti-father "Leave her Alone!" TV
         commercial depicts a bumbling father attempting to help his
         young daughter with her homework. The daughter clearly
         believes her father is a fool, and looks to her mother to
         get him out of her way. The mother is happy to comply,
         barking at the father to go wash the dog and commanding the
         father to "leave her alone!" when he is slow to comply with
         her condescending order. To view the commercial and join our
         campaign, click here.
               | VERIZON DSL DISHES FATHERS |      | 
   
      |   | Abercrombie & Fitch, that is. It's true. As the
         company continues to lose sales, they are taking this
         opportunity to identify with losers by selling t-shirts with
         the slogan. Unfortunately, they aren't using a picture of
         Michael Jeffries, their CEO but rather a picture of a
         gymnast on the still rings. Bob Colarossi,
         USA Gymnastics president has asked them to stop selling
         the T-shirt with the slogan "L is for Loser" and asking the
         rest of us to boycott the store until the T-shirt is pulled.
         "No individual regardless of race, gender, age, intelligence
         or athletic ability, can or should be deemed a loser." This
         isn't the first action involving Abercrombie
         & Fitch.
         
         1.  2.  3.   | 
   
      |   | 
            PBS aired a fairly good "American Experience" program
         on the introduction of The (birth control) Pill in the
         1950s. However, with statements like "With the pill, women
         were finally free to have sex without fear of pregnancy,
         just like men always had.", their skewed perspective became
         obviously one-sided. Just like men always had? Women have
         always been able to "walk away" via adoption and abortion.
         Men have never been able to unless willing to live as a
         criminal.
               | THE PILL -
                  A WOMEN'S ONLY ISSUE? |    | 
   
      |   | 
            If you're planning to drive on vacation, or just to the
         store, beware of the "Shell" Game that we came across
         on August 4, 2004 on a trip up I-5 in Oregon. The only sign
         showed regular gas at $1.999 per gallon. There was two
         aisles to choose from. Choose carefully. The wrong one will
         cost you $2.599 a gallon, and you won't even realize it.
               | WATCH OUT -
                  THE NEW "SHELL" GAME CAN COST YOU |    | 
   
      |   | 
            California Senate President Pro Tem John Burton (D-San
         Francisco) is trying to sneak a "stealth" bill through the
         legislature which would harm children and the fathers they
         love and need by destroying the California Supreme Court's
         recent decision in In re Marriage of LaMusga (2004) . The
         Burton bill would give custodial parents the right to move
         children wherever they want, whenever they want--without
         even needing to obtain a court order.
               | KIDNAPPING CHILDREN MAY BECOME LEGAL IN CALIFORNIA |    | 
   
      |   | 
            There's a scene (which is repeated in a flash back later)
         in the 3rd Harry Potter movie that is expected to find the
         viewers cheering. It's where one of the Slytherin girls
         makes a sneeringly vicious insult towards Ron, and he hauls
         off and slugs her.
               | NEW POTTER MOVIE CONDONES DOMESTIC VIOLENCE |    | 
   
      |   | 
            Fred Meyer carries Ex-Boy Friend Sour Apple Lip Jelly. "Now
         that you're single, Get out and mingle. He was a jerk
         anyway." Boy Girl Lip Jelly "Keep your lips greasy like a
         boy!" Plus, "Boys are Smelley" Bath Pillow and "Boys are
         Smelley" Shower Gel and Body Lotion in a packet with 4 other
         products. (See other Retailers) Ask
         them to stop.
               | FRED MEYER
                  SELLS "BOYS ARE SMELLY"
                  PRODUCTS |   (Our
         letter, their
         response, what
         we think they are really saying.) | 
   
      |   | 
            Child model sites are NOT illegal; but maybe it should be.
         Webe Web is a Florida based company that portrays itself as
         a child modeling website. They sell photos and videos of
         scantily clad 7 to 17 year-old girls in provocative poses to
         anyone with access to the Internet and a credit card. There
         is legislation before congress introduced by Representative
         Mark Foley (R-FL 16th) and Senator Jim Bunning (R-KY). If
         you want to send a message, please click here: dads.e-actionmax.com/r.asp?aacwc=363314838259071269585
               | CHILD SUPERMODEL SITES ARE QUESTIONABLE |   You can also email a complaint
         to the web site directly at E-Mail.
         This does make us wonder,
         however, about the proliferation of these sexy looks on the
         covers of most girl's and women's lifestyle magazines (see
         55 examples here)
         and the cover stories, often sexual and suggestive, which
         they use to entice purchase of their magazines. Shouldn't
         they also be included in this legislation? And then there's
         the "be
         SEXY" campaign which
         supports girls to "dress sexy and that it doesn't men you
         have to have sex." Who's telling the boys? And, on a final
         note, click here to see how many babies have been
         born to mothers under 15 so
         far this year.) | 
   
      |  (Click on ad)
 | 
            Wal-mart has expanded their use of seductive names to, once
         again, promote Junior Intimates (underwear). It includes
         "Juniors' No Boundaries Bra and Panty Set", "Juniors' No
         Boundaries Panties" in new designs, "Juniors' No Boundaries
         Woven Boxers" and "Ladies' Secret Treasures Boyleg
         Panty".
               | WAL
                  MART
                  CONTINUES TO ENCOURAGE NO BOUNDARIES |    | 
   
      |   | 
            Commercial list brokers sell lists of the names and
         personal information of children as young as two. Student
         Marketing Group's web site www.studentlist.com/products/list_preschool.shtml
               | COMMERCIAL LIST BROKERS TARGET CHILDREN |   boasts that it sells a list of preschool children between
         the ages of 2 and 5. Each record includes the child's full
         name, address, age, and sometimes includes other
         information, such as gender and telephone number. U.S.
         Senate Bill S.2160 would prohibit the sale of
         childrens personally identifiable information for
         marketing purposes. Urge your congressional leaders to
         support this bill. Our childrens' privacy is not for sale!
         To send a message, please click this link: dads.e-actionmax.com/r.asp?aacwc=363314838259063157178   | 
   
      |  Hot
         off the Press
 | 
            Staff write Jane Ganahl seems to feel that merchandise that
         is directed to teen age girls that jokes about boys being
         stupid so throw rocks at them is angry chest-beating by
         women and men who think otherwise. She supports the
         manufactures view that these are harless cartoon T-shirts.
         We wonder if Ms Ganahl would hold the same view if the word
         "girl" replaced that of "boy?"
               | SAN FRANCISCO CHRONICLE RESORTS TO CHEAP SHOTS |    | 
   
      |   | 
            While Claire's was reported as having removed the offensive
         David & Golaith products from their stores (see
         response)
         they haven't and, according to a couple of managers,
         they haven't informed their stores either. In
         addition, Claire's also carries some "It's Happy Bunny" key
         chains and stickers that read "I love boys, they're
         stupid."
               | BORDERS SELLS "BOYS ARE SMELLY" JOURNALS |   while Borders carries the David and Golaith journals that
         read "Boys are Smelly" and "Chics Rule! Boys Drool."   | 
   
      |   | 
            Glenn Sacks was on the air Sunday, February 1 discussing
         what is happening on many college campus's to Poison
         Valentine's Day by making it about hate and violence rather
         than about romance.
               | POISONING VALENTINE'S DAY |    | 
   
      | 
 | You won't see the winning
         ad in MoveOn.org Voter Fund's Bush in 30 Seconds ad
         contest on the Super Bowl. CBS refuses to air it. Meanwhile,
         the White House is on the verge of signing into law a deal
         which Senator John McCain (R-AZ) says is custom-tailored for
         CBS and Fox allowing the two networks to grow much bigger.
         CBS lobbied hard for this rule change; MoveOn.org members
         across the country lobbied against it; and now their ad has
         been rejected while the White House ad will be played. It
         looks an awful lot like CBS is playing politics with the
         right to free speech. If you want to do something, go to
         www.moveon.org/cbs/?id=2285-299027-23J2xVa_3SGoIoxSA.215g
         NOW!   | 
   
      |   | Author and LA radio show host Glenn Sacks exposes an
         international retail chain of 3,000 outlets called Claire's
         which sells hats, wallets, wristbands, socks and other
         products which say "Boy are Stupid - Throw Rocks at Them"
         and "Stupid Factory - Where Boys are Made". Help encourage
         the management at Claire's to remove the availability of
         these products from their stores.   | 
   
      |   | AOL's mirroring of society and the lack of interest in men
         and their issues.   | 
   
      |  D
         C *     *     * Political action is the highest responsibility of a
         citizen. - John F. Kennedy  
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