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Menstuff® reports on what the press
and/or some corporations are saying about men. This
information is available in several ways. This Mediawatch
reviews the media's portrayal of men in advertising directed
to or about men during
2001.
See Take Action from 2006,
2005,
2004,
2003,
and 2002.
See Action
of the Week Responses.
After reviewing some of these topics, we
encourage you to write the corporations and the government
and give them your viewpoint. Change doesn't usually take
place when only one complaint is received. If you want to be
part of the solution, let them hear from you!
Here's
how.
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*World
AIDS Day/Day without Art. 12/1
US observance of UN day to focus world attention
on the fight against HIV/AIDS. Events to increase public
awareness through the visual arts, direct services to
artists living with HIV/AIDS.
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Great ad in MH-18
(Men's Health for Teens) saying "Don't do anything you
wouldn't want him doing. In essence, don't smoke weed.
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This ad from Bloomingdale's for Chrome colongue shows three
generations of men. Not sure if the colongue put them to
sleep or if it says a son will wear his father's colongue (I
don't even know what my father used to wear, if he did), or
exactly what the "reflection" is but I sure like to see
positive images of men. 12/01 GQ
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In the same 12/01 issue of GQ
appears this ad for Lauder's colognue, Pleasures for Men
with the subtitle, For the best times in life. Lots of blue,
two generations of men, and this time a dog. Is this a trend
we are seeing. Grow up to smell like dad.
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From the Serendipity
Book series, Zippity Zoom demonstrates the
importance to take the time to enjoy life. Just one of over
50 in the series, each with a special moral. Kids will love
them and you might know an adult that could also use one in
their Christmas stocking!
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Parenting, which is really a women's magazine, ran
this ad 11/01 for Harlequin books titled "Has he been
reading your Harlequin books?" and touting a "scorching" new
series of books called Blaze. Just another
fantasy.
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GOT QUESTIONS? GET ANSWERS?
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This is an ad for Planned Parenthood's teenwire.com
web site. that is safe, private and real. It reads "He wants
to have sex, but I'm not ready. What should I do?" Great
site for girls and boys and it wouldn't hurt parents to get
on-line and find out what your kids are really thinking
about!
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Here is another in a series of ads from Candie's (www.candiesfoundation.org).
It features Macy Gray and comments that "Four in ten girls
will experience at least one pregnancy before reaching age
20." It's time to wake up now.
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KIDS GROW SO FAST THESE DAYS.
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A lot faster than you might think: almost one million teens
get pregnany everey year. So the best time to talk to your
kids about teenage pregnancy is before they're teenagers.
After all, they won't be babies forever. But they'll always
need you. Find out more about preventing teen pregnancy at
www.teenpregnancy.org. 12/01
YM magazine
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Again, from MH-18,
"Barry Bonds Wears the Bracelet. Until there's a cure,
there's the bracelet." Available at The Body Shop, Kenneth
Cole, Tower Records, Virgin Megastore, Ben Dridge Jewelers,
etc or www.until.org or
800.88-UNTIL. Bringing awareness about HIV/AIDS care
services, education and vaccine development. Are you man
enough?
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HEROIN: DYING'S THE EASY PART
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This ad reads "Happy Heroin Hints: Share needles and
risk HIV rather than miss a single opportunity to get
high." We applaud Jane magazine for donating a full
page color ad to support the Partnership for a Drug-Free
America.
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Using everything from stitchery to baking flour, women
around the world are lashing out at all kinds of extremism -
even stident feminism. ARTNews, 9/01
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SEX.
ARE YOU THINKING ABOUT IT ENOUGH?
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This ad appearing in a British men's magazine showing a
woman pulling open a guys jockey shorts and starring at his
penis. It reads "You can't always tell if he's got an
infection. However hard you look." It went on to say "More
and more teenagers are catching sexually transmitted
infections. Often from teenagers who don't even know they've
got one. Be safe. Use a condom. If you're under 18 and need
advice about Sex or contraception, call Sexwise on 0800 28
29 30 or www.ruthinking.co.uk."
We applaud the ad. However, it is usually diseases like
genital warts, yeast infections, clamidia that women pass on
without knowing they are the carrier.
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Saw these two ads which were produced well before September
11. Each carried an interesting message and visual. The
first, an ad for Samsung Electronics, shows a man on the
wing of an airplane with the blazing sun in the background
and the headline "One Way Ticket."
Unionbay had the second ad saying Love Thy Neighbor. We
weren't sure that it wasn't a message suggesting group
living since it was had to find much diversity among four of
the five kids shown.
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MORE IMAGES DIRECTED TO PUBESCENT GIRLS
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ElleGirl just broke with the first issue directed to
girls from 15-25. Here are several of the images presented
to these young women. (A click on any of the images to the
left for a bigger view.)
The first, the back of a young, nude girl with pink
features floating down, is for a Back Pack.
The second, Calvin Klein Jeans showing a young girl in
bell bottoms and the young boy in his jockey shorts.
The third, a rather provocative shot of a young woman
with a very open blouse to sell earrings and a necklace.
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TOBACCO IS WHACKO IF YOU'RE A TEEN
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A colorful, artsy ad directed to teens and sponsored by
Lorillard Tobacco Company's Youth Smoking Prevention Program
(www.buttoutnow.com).
Two things come to mind: Adults are telling teens
"Tobacco is Wacko" (but basically only if you're a teen.
Otherwise it's cool.) And Lorillard's website URL could be
seen as telling everyone who is against smoking to "Butt Out
Now."
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American
Health & Fitness magazine ran this full
page ad in their 10-11/01 issue: left showing 5 standing,
lite cigarettes and reading "Stop smoking now". Top
right cigarettes are almost burned to the filters and copy
reads "or suffer the". Center bottom ash off one cigarette,
one cigarette has fallen and copy reads "consequences..."
Thanks H&F.
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REAL
FRIENDS, REAL BOURBON,
REAL DRUNK
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...since 1795. Another Jim Beam Bourbon ad for "the guys".
Interesting copy. It starts off "Unlike your girlfriend" not
"their girlfriend" which makes it sound like these guys
don't have and can't get girl friends. It goes on to say,
"They never ask where this relationship is going." I guess
it's hard to talk with someone who is drunk all of the time.
Think they might be better off with a sponsor?
The second new ad reads "You asked them, her father, and
her. In that order." Less obnoxious than the prevsious four
ads, it still doesn't show much respect for women and
relationships with women. I thought we had grown up by now.
(Previous Jim Beam ads.)
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I've never heard of Martex but this ad with the sleeping dog
at the man's feet really got me. Headline reads "Every dog
has its day. And night. Martex for body and soul." It speaks
to me. Larger
image. www.martex.com
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PROSTATE CANCER AWARENESS MONTH
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September has been proclaimed Prostate Cancer Awareness
Month by the U.S. Congress. As of September 30, 2001, the
U.S. Postal Service withdrew the Prostate Cancer Awareness
stamp from sale through the USA Philatelic mail order
catalog and will no longer make it available. Some of the
larger post offices that have Philatelic Centers for
collectors may still have a very limited inventory. Of
course, non-postal stamp dealers and collectors may have
some for sale.
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PNONLINE.com, a group
of "300 licensed psychologists" out of N Miami Beach is
the worst spammer we have ever experienced. We received 174
of them yesterday (9/26).
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This ad for a clothing manufacturer has an interesting
back-ground which reads "2001 ADIS CASES. 57 Million
Infected, 0 Cured. 9/01 InStyle magazine. BLOWUP
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Ad shows young girl in body armor with the
headline: Ask your neighbor if they have a gun in their
home. Or dress your kids appropriately." Subhead
reads: "Over 40% of homes with children have a gun." To
find out how to get involved www.askingsaveskids.com
LARGER AD
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FULL AD
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IT DOESN"T MEAN YOU HAVE TO HAVE SEX
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The Candies Foundation is running a two page spread in the
9/01 issue of InStyle magazine using the pop singing
group Destiny's Child with the subhead "One million teenage
girls will become pregnant this year." For more information
go to www.candiesfoundation.org
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Don't kid yourself. Scottish, Greek, Turkish, Hawaiian men,
to name just a few, have been wearing skirts for centuries.
The current "fad" in Hollywood has many people asking, "Just
what are you wearing underneath?" Alan Cumming, at left,
shows he's not a real Scotsman.
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Thinking about having kids? Trying to have
kids? Having a little trouble? You are not alone.
The 9/01
Esquire presents an 8 page discussion on male
infertility, the causes and cures. Remember, November is
Infertility Awareness Month.
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 FULL AD
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BE PRODUCTIVE,
NOT REPRODUCTIVE
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This two page ad ran in the 9/01 issue of FHM
magazine. It reads "If you have unprotected sex, you have an
85% chance of getting someone pregnant within one year.
Willa Ford for The Candie's Foundation. For more information
go to www.candiesfoundation.org"
We concure.
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PSYCHIATRY COMMITTING FRAUD
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Subtitled "Extortion
in the Name of Mental Healing" this document comes from
the Citizens Commission on Human Rights, 800.869.2247.
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This three-handed Robin William's gets caugh - reading. A
fun approach to get the point across which appeared in an ad
in the 9/01 issue of MH-18.
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JIM BEAM'S ONE TRACK MIND
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Jim Beam whiskey continues its ads demeaning men. The first
ad in the 9/01 issue of Maxim shows four men, three
of them looking at each other and the fourth guy looking at
what looks like a stripper on a pole with the line "Who says
men don't like dancing? Real friends. Real bourbon." The
second ad ran in the Australian publication Ralph
using the same photo with the headline reading "If the
chicks ask, we're watching the footy." The third ad shows a
birthday party with a woman coming out of a giant cake. The
headline reads "A picture is worth a thousand words, and
these guys will deny every single one. Real friends. Real
bourbon." So, the Jim Beam good old boys like drinking',
strippers, and being deceitful. Come to think of it, they
may be right.
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SHOULD EXECUTIONS BE TELEVISED?
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The recent execution of Timothy McVeigh stirred a
controversy over whether or not there should be public
executions. What do
you think?
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THE ULTIMATE GUY & CHICKS CARS OF ALL TIME
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An online survey reported the top 5 "chick" cars as the:
VW Beetle, VW Cabriolet, Mazda Miata,
VW Jetta & Dodge Neon. The top 5 "guy" cars
were the: Ford Mustang, Chevy Corvette, Chevy Camaro, Ford
F-150 pickup, & Dodge Viper.
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WHAT IF CIGARETTE ADS TOLD THE TRUTH?
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It takes a great imagination to create cigarette
advertising. Philip Morris are experts at it. Like using
their charity work to get their cigarette image back on
television and pretending cigarettes have nothing to do with
over 1,200 deaths a day.
This mimic of Marlboro ads appeared in the 2/01
issue of Stance magazine for young men. There's a
body bag over the trailing horse and the Surgeon General's
box noting "Yee Haw! You too can be an independent. rugged,
macho-looking dead guy." 16 mg of cancer-causin'
tar, 200 mg of false self-confidence, 2500 mg of "Giddy-up,
nobody gonna tell me what to do!" www.thetruth.com/main.cfm?flash=no
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For each copy of Chicken
Soup for the Prisoner's Soul you purchase
from us at the regular price, we will send a copy to two
prison libraries. (Our goal is to get at least one copy in
every prison in the U.S., which total over 8,000
facilities.) MORE
Updates
on Chicken Soul for the Prisoner's Soul
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It's happening. Chicken Soup for the Soul® has an
edition about men and they are looking for stories.
MORE
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